Improve road safety and reduce road death in Essex to Zero

We will:

• As part of the Safer Essex Roads Partnership (SERP), we will:
• Implement Vision Zero, our strategy to reduce road deaths in Essex to zero by 2040.
• Invest in prevention programmes, targeted at who that pose the greatest risk or are at the greatest risk on our roads, to develop safer driving behaviours to cut down excessive speeding, drink or drug driving and the use of mobile phones at the wheel.
• Invest in tailored prevention activity and understand and address the risk posed by the increased use of alternative forms of transport, including electric scooters.
• Work with the motor industry to improve vehicle safety.
• To support the Highways Authorities to develop a safer road network and a revised countywide Speed Management Strategy with Vision Zero at its heart.
• Work with developers, planners and highways authorities to design out crime to help deliver a safer road network and a built environment that fosters safer communities.
• Invest in new technology, including Artificial Intelligence, to improve enforcement against those who put themselves and others at risk on our roads.
• Address road safety in rural areas with targeted enforcement and prevention activity.